How to Use Reviews to Improve Your Hotel's SEO

Hospitality industries in the present generation are closely related to the trend of high competition, and a hotel’s performance depends on the number of guests, effective services, and brand image presence on the Internet. Shoring these goals involves using SEO as a technique to improve your hotel's website’s results or ranking. A hospitality SEO agency then knows the role of reviewing in enhancing your hotel’s SEO and, by extension, its online marketing effort. Furthermore, these agencies may also embrace law firm SEO services, which is evident to show that they are a one-stop-service provider for any kind of business across all types of industries.

Why Online Reviews Matter in Hotel SEO

Another important area of your hotel’s online marketing strategy is the ability to properly harness the tool of online reviews. There is no doubt that such returns play a crucial role in helping potential guests make informed decisions about their stays. In particular, 84% of tourists believe that the information on the Web is no less valuable than the recommendations of friends, while 40% of tourists will choose only a hotel with a 4-star rating. Therefore, the greater the number of positive customer reviews your hotel garners, the better the likelihood of showing up on SERPs.

The second important viewpoint is that such search engines as Google involve online reviews in the formation of a hotel’s ranking. The more positive feedback your hotel receives from previous clients, the better the chances it has of aspiring to the top of the search engine results. Besides, the number of reviews, customer star ratings, and reviews of a particular business, including hotels, are highlighted at the Google My Business listings for additional reasons to explain how important reviews are to the SEO of your hotel. Ideas on How to Leverage Reviews for Hotel SEM

1. How to claim and optimize your Google My Business listing

The first avenue towards using reviews for the benefit of your Law Firm SEO Services is to verify your Google My Business listing. This is a free solution for which the hotelier can control its business on Google, in both Search and Maps. After this, get the most out of the GMB listing as possible by adding the correct keywords, the right categories, working days and hours, and a good photo. Even more important is that you ensure that you keep posting updates and also engaging with the guests’ reviews on the GMB listing. This alerts the potential guests that their views are welcome and they will be responded to in case they wish to interact.

2. Promote the Writing of Reviews from Different Guests

Since reviews play a crucial role in your hotel’s SEO strategy, it is important to encourage guests to provide their feedback. This way your hotel will get enough reviews; you can just ask the guest about the stay or send them a link to review directly via email or SMS. A few considerations are that to increase the response rate, one could tie the bonus to leaving a review. However, it is important not to make them linked with positive feedback, as it will look like motivation is being offered because of a bribe.

3. Get and manage reviews

This ensures that you are always aware of the general feelings of most of your guests staying at your hotel. Moreover, after reading such positive or negative reviews, replying to your guest shows that you surely care about them and their experiences.

That is why, when replying to positive comments, thank the guests for their feedback and welcome them back. Respond to negativity in a professional manner with a touch of concern by informing the customers how their issues can be solved. That way, any potential guests who are already aware of these incidents get to see that you are receptive and willing to make necessary amendments.

4. Products: Encourage customers to share positive reviews on social media and on your website

Encouraging guests to write about their experience at the hotel and reposting these reviews on other social media platforms and the website will help popularize your hotel. Exclude fake and irrelevant reviews as much as possible; these factors help in improving the credibility. Besides, this content can also be an advantage as far as your search engine optimization is concerned since it offers useful information for users.

5. Integrating Repurpose Reviews in Marketing Content

The exposure of guests’ reviews in different parts of marketing promotional materials such as brochures, email marketing, and ads brings added value. Make sure you include some portions within your advertisement content, as this will assist guests in making their decision to book a hotel with you.

Conclusion

When you are subscribed to using online reviews as a tool to popularize your hotel on the Internet and use them to promote hotel services, this means that your hotel’s position in the search will be higher, the presence in the network will be more significant, and, therefore, more tourists will be attracted to choose your hotel. Since being the most recognized No.1 SEO Agency in Houston, our expert team comprehends the importance of online reviews for your business and can help you adopt these ideas for achieving the highest productivity of your hotel. DO NOT FORGET! Activate and synchronize your Google My Business account, appeal to the visitors to leave a review you provide, track and reply to these comments, and post them on social networks and on your website. To sum up, below are the tips that, with a proper effort, help enhance the SEO for the hotel’s website: