5 Tips For Writing Awesome Press Releases

1 year ago 439

5 Ways to compose Magnificent Press Releases


Writing press release distribution is not easy. It takes a lot of time and effort to write one that will actually get you the results you want. But if you do it right, you can feel proud of your work as well as see real results in terms of new followers on social media, traffic to your website or blog posts that get shared across multiple platforms.


  • The headline is the most important part of your press release. It should be concise, original and exciting.

  • The title should be easy to read on a small device like an iPhone or iPad screen.

  • Avoid using abbreviations in headlines that aren’t familiar to English-speaking audiences (eg., “As you may know…”).

First Paragraph

The first paragraph of your distribute press release should introduce the company and the product. It’s important that readers understand why they should care about your business, so this section should be focused on establishing credibility by providing some background information on who you are and what makes you different than other companies in the industry.

You can also use this paragraph to talk about some of the main benefits of using your product or service (e.g., it will save time). This is where we need our most compelling language—words like “revolutionary” and “innovative” work best here!

The Boilerplate

The boilerplate is the information at the bottom of your press release. It includes your contact information, as well as a link to the website where you can find more information about you and/or your business.

The boilerplate should be in a standard format, so it's easy for editors to read quickly and decide whether or not they want to include it in their publication. Some common fonts include Times New Roman or Arial (both easy-to-read), Calibri (also known as Cambria) if you are trying for a slightly more formal feel but don't want too much white space around each letter—and finally Garamond if you're going for an old-fashioned look that may appeal more to older audiences but still needs some clarity when reading over them at full speed!

The Main Content

The main content is the most important part of your press release for distribution. It should be written in a way that is easy to understand, and it should make people want to read it. This means using active language and avoiding passive voice (where the subject does or has done something). You also want to make sure that you’re providing relevant information for your target audience. In other words: Make sure they know what they can expect from reading your press release!

Opt-In Box and Call To Action

The opt-in box and call to action are the two most important parts of your press release. They're what make people take action, so you want to make sure they're clear, easy and compelling enough that readers will want to do it.

  • Make sure that people know what you want them to do next: You need a way for readers who see your press release in their inboxes or on social media feeds (like Facebook) or at home on their computers/phones/tablets etc., can easily find out how they can sign up for more information from you.

  • Make sure it's easy: press release distribution service While there are some ways around this one (like using buttons instead), generally speaking if something is too difficult then no one will do it—and even if they did try their best might still get frustrated because it was just too complicated!

Don't just write press releases. Make sure they're interesting!

When you're writing a press release, it's important to make sure that the reader understands what you're saying. This means writing in a conversational tone and using active voice so that your words are easy for people to understand. Also, try adding subheadings and making sure each point is relevant to your audience and the industry you're targeting—if there's something too general or broad-based in your subject matter, it will be difficult for journalists (or anyone else) who don't know much about the topic at hand.

Finally: include calls-to-action! You can call on readers' curiosity by asking them questions like "How many people do you know who work on social media?" or "What would happen if all of us stopped tweeting today?" These types of questions will get people interested in reading more about what comes next because they want answers too!


Writing a best press release distribution services can be tough, but it doesn't have to be. With these five tips in mind, you'll be on your way to creating an awesome release that will get your business the attention it deserves.

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